Clients and briefs
Keep the account, stakeholders, opportunity, agreement, and brief connected.
- Client records
- Campaign briefs
- Commercial context
- Stakeholder history
Marketing agency workspace
Move campaigns without losing approvals, spend, or accountability.
Bring client pipeline, campaign planning, content production, approvals, capacity, spend, and reporting into one operating record.
Marketing agenciesDevFathom workspace
Live campaigns12
Waiting approval7
Spend tracked$184k
Delivery risk2
Available
Connect the clientKeep briefs, history, scope, stakeholders, and commercial context together.
Control productionMake every asset, owner, due date, dependency, and approval visible.
Track spendSee planned and actual spend alongside delivery status and decisions.
Report from the recordBuild client reporting from the work, evidence, and performance context already in the system.
Workspace capabilities
Built around the work this business actually runs.
The core platform stays coherent, while the operational objects, workflows, language, and controls match marketing agencies work.
Campaign planning
Translate the brief into channels, deliverables, timelines, owners, and dependencies.
- Campaign plans
- Channel workstreams
- Milestones
- Risk and dependency tracking
Content and approval flow
Stop creative work disappearing into email and chat threads.
- Asset stages
- Internal review
- Client approval
- Version and decision context
Team capacity
See where strategy, creative, media, copy, and account capacity are constrained.
- Role capacity
- Assignments
- Over-allocation
- Upcoming demand
Spend and commercials
Connect media spend, delivery scope, time, and account economics.
- Budget pacing
- Spend exceptions
- Scope changes
- Account margin
Ask Fathom
Ask why a campaign is late, over plan, or waiting—and open the supporting records.
- Contextual questions
- Approval history
- Spend variance
- Human decisions
Operating flow
From signal to accountable action.
The point is not to collect more data. It is to make the current state, next action, owner, and proof visible at the moment the work moves.
Capture the brief
Record the objective, audience, channels, stakeholders, scope, and constraints.
Plan the campaign
Create workstreams, assets, milestones, owners, spend boundaries, and approvals.
Run production
Move work through internal review and client approval with visible decisions.
Explain performance
Connect delivery, spend, outcomes, and exceptions into accountable reporting.
Questions
What teams need to know.
Does this replace ad platforms?
No. DevFathom is the operating workspace around the campaign. Channel platforms remain execution and performance sources where appropriate.
Can clients approve work in the system?
The workspace is designed for controlled review and approval flows, with the decision and related asset context kept together.
Is the AI writing all campaign content?
That is not the core promise. Fathom helps teams understand operational context, exceptions, and next steps. Creative generation should remain a bounded tool, not a substitute for accountable campaign work.
Marketing agencies
See how the workspace maps to your operation.
Walk through your current stack, handoffs, and control gaps. We will show what belongs in DevFathom and what should stay integrated.